About us.

Welcome to Proton Sports & Apparel!

Since our founding in 2016, we’ve been on a mission to redefine the sporting goods industry. As a privately owned upstart company based in north and south metro Atlanta, GA, we’re not just about products, we’re about passion, community, sustainability, and helping you achieve your athletic, fitness, sports, and wellness best.

Our Story

At Proton Sports, we believe that fitness isn’t just a goal; it’s a lifestyle. Whether you’re a seasoned athlete or a weekend warrior, our commitment to you is unwavering:

Our motto “Get fit and never quit.”

Here’s what sets us apart:

1. Quality Products: We take pride in producing top-notch gear that stands up to the toughest challenges. From high-performance running shoes to durable hiking backpacks, our products are designed to elevate your game.
2. Affordability: Excellence shouldn’t come with a hefty price tag. That’s why we offer quality equipment and apparel for every budget. Whether you’re a pro or a beginner, you’ll find something that fits your needs.
3. Vision and Mission
   • Vision: We envision Proton as the premier, world-class choice for all sports enthusiasts. When you think of sporting goods, think of Proton.
   • Mission: We stay ahead of industry trends to anticipate your needs. Our commitment to authenticity, honesty, and innovation drives us to provide impeccable customer service.
4. Our Core Values
   • Authentic: We communicate with honesty and act with integrity. Your trust matters to us.
   • Competitive: We’re not just in the game; we aim to be the best. Your satisfaction is our victory.
   • Innovative: We’re always improving—whether it’s our products, processes, or services.
   • Passionate: Our team lives and breathes sports. We’re here to help you succeed.
   • Quality: Top-notch products are our promise.
   • Respectful: Kindness and consideration define our interactions.
   • Responsive: Your time matters. We won’t keep you waiting.

Explore Proton

From the track to the trail, from the gym to the great outdoors, Proton Sports & Apparel is your partner in performance. Whether you’re chasing personal records or simply enjoying the journey, we’re here for you.

🛒 Shop Now: Explore our catalogs, sites and find your favorite fantastic gear.

Join Our Community: Connect with fellow athletes, share your stories, and become part of the Proton family.

Thank you for choosing Proton Sports & Apparel. Let’s make every day above ground count!